Fair Trade SBC Coffee

I recently was in the Atrium on campus and saw this sign! I don't know how recent this was put it up but it got me thinking about what an awesome campus we live on. I know there are a ton of sustainable practices being used all over campus but it's awesome to see one that is publicly advertised. This poster intrigued me and I went to check out the Fair Trade SBC Coffee that Seattle's Best and Starbucks are now committed to using.

Here is a little bit about the product.Seattle’s Best Coffee has partnered with TransFair USA since April 2001 to offer Fair Trade Certified Organic French Roast coffee. SBC applauds and supports TransFair’s goals, which are to ensure that small farmers receive a fair price for their coffee beans and to ensure that coffee farming families not only have enough money to keep their farms, but enough money to benefit from education, healthcare and housing as well as to protect the environment. In the last year they have increased their fair trade usage by 30%. They also have made a commitment to farmers in South America to pay them appropriately as well as help the communities out around them to help them thrive from the coffee gold!